«ARYSTOWN Research» has extensive experience and the necessary market knowledge to conduct the following quantitative studies:
Quantitative research has standardized and formalized data gathering and processing tools that help to obtain hard data on the target audience expressed in absolute and relative values.
As a rule, data gathering tools are an essential part of the quantitative research.
However, there are some methods like hall tests or home tests that are a type of an experiment whose purpose is to show potential consumers some marketing stimuli and with their help to identify a leader among presented products. During the hall test consumers are offered some variants of the new products, its new form or a new package design so that consumers can choose which variant they like most.
During the home test representatives of the target audience are given the product together with the diary so that they could use the product at home and fill out the diary. Usually in the diary the consumer indicate the periodicity of product usage, peculiarities of usage and evaluate the product’s quality.
The results of the study help to understand how, together with which products and how frequently consumers use the product.
Basing on the results of these tests the decisions on product’s quality, repositioning or intended product’s purpose can be made.
During observations consumers’ reaction on a studied product and their behavior at the point of purchase are studied.
In the methodology of consumer panel a periodic data gathering from the same consumer sample is used.
Thus, quantitative studies include various types of surveys, observation, experiments, tests, etc.
The major advantage of the quantitative study is a possibility to compare data from different periods using formalized tools and statistical analysis.
The results of the quantitative study can be compared on various parameters and applied in management’s decision making.